ALYSON KAYNE
DESIGN DIRECTOR
CHICAGO, IL
EVENT GRAPHICS
The Client: Disney Junior
Indycar Partnership Event
The Challenge: Curate an experience for parents to bring children at Indycar events across the country. Create branding for the event including a logo, signage, apparel, and activities. Introduce consumers to the new Mickey and the Roadster Racers TV show and promote engagement.
The Solve: In partnership with the Disne Jr. marketing team, we designed a curated kids area in a mostly adult event. We hired personnel to interact with the kids and created activities to introduce them to the new TV show and keep them engaged.
- Marketing
- Event Experience
- Large-Scale Graphics
- Interactive Activity Design